Email deliverability setup: emails land in the inbox
We set up SPF, DKIM, DMARC, your own SMTP server and a pool of IPs and domains. We launch a system that monitors domain reputation and handles blocklistings on its own.
1-2 weeks · from $1,000
SPF · DKIM · DMARC · PTR · BIMI
IP and domain pool
news@brand.ruTo: client@gmail.com
Inbox
SPFpass
DKIMpass
DMARCpass
PTRmatch
Blocklistsnone
Domain reputationhigh
AI monitoring of domain reputation
Causes
Why emails go to spam
Gmail, Outlook and Yahoo check the domain, the IP and how recipients react. An email goes to spam if it fails at least one check.
CAUSE 01
No SPF, DKIM or DMARC
The mailbox provider cannot verify that the domain owner sent the email. Since 2024 Gmail requires DMARC from senders of more than 5,000 emails a day.
CAUSE 02
New IP or domain without warm-up
Mailbox providers treat a large volume from a new address as spam.
CAUSE 03
IP or domain on a blocklist
The address lands on Spamhaus or a provider's internal list after complaints and spam traps. Emails get rejected or go to spam.
CAUSE 04
Recipient complaints
A recipient clicks “Report spam” when they cannot find how to unsubscribe. Without FBL and List-Unsubscribe the sender does not see complaints and keeps sending.
CAUSE 05
Old list without segmentation
Dead addresses cause hard bounces, inactive recipients lower domain reputation. The list is cleaned and segmented before sending.
CAUSE 06
Shared IP at the ESP
On a shared IP, other customers' campaigns affect the reputation of your emails. Large volumes need a dedicated IP.
Service
SPF, DKIM, DMARC and SMTP setup
We set up everything mailbox providers check before they show an email to the recipient.
DNS
Domain DNS records
SPF, DKIM, DMARC, MX, PTR, BIMI and TLS for every sending domain.
SMTP · ESP
Sending service
We configure your ESP (Mailchimp, SendGrid, Brevo and others) or deploy your own SMTP server for your volume and email type.
ADDRESS POOL
IP and domain pool
Dedicated IPs and sending domains, scheduled warm-up, email flow split across addresses.
FBL · LIST-UNSUBSCRIBE
Complaints and unsubscribe
We connect provider feedback loops and one-click unsubscribe as Gmail requires. Addresses that complain are removed from the list automatically.
POSTMASTERS
Mailbox provider statistics
We verify domains in Gmail Postmaster Tools, Microsoft SNDS, Mail.ru and Yandex postmasters.
SEGMENTATION
List segmentation
We split the list by activity, source and subscription age. Inactive recipients do not get campaigns.
Audit
DNS, logs, lists
Setup
DNS, FBL, SMTP
Warm-up
IPs and domains
Launch
first campaigns
Monitoring
AI agent
01. Audit
We find where emails get lost
We check DNS records, blocklists, postmasters and SMTP logs of recent campaigns.
Domain records: SPF, DKIM, DMARC, PTR, MX.
SMTP logs: rejection codes and soft bounces for every mailbox provider.
SPFfound
DKIMno signature
DMARCno record
PTRmismatch
Blocklists1 IP
SMTP logssoft bounce Mail.ru
02. Setup and warm-up
We set up records and warm up addresses
We add DNS records, connect FBL and unsubscribe, and warm up new IPs and domains.
Warm-up: volume grows on schedule, the most active subscribers get emails first.
Address pool: the email flow is split across IPs and domains.
Who gets emailsShare of volume
1Most active subscribers
2Opened in the last 30 days
3Opened in the last 90 days
4Whole active list
The next stage starts when complaints and bounces are within limits
03. Monitoring
The system monitors reputation on its own
An AI agent checks blocklists, postmasters and SMTP logs on schedule and handles domain blocklistings.
Blocklisting: the flow from the address drops, sending moves to a backup IP or domain.
Report: your team gets a Telegram alert with the cause and the affected addresses.
AI agent09:02
IP 2 is on a blocklist. Flow from the address reduced, sending moved to IP 3.AI agent10:00
Gmail Postmaster Tools: domain reputation unchanged. Complaints within limits.AI agent11:00
Daily report: delivery rate, inbox rate, bounces and complaints by mailbox provider.Who it's for
Who it fits
OWN CAMPAIGNS
Companies with marketing and transactional emails
Emails go out through an ESP or your own SMTP. Some land in spam, open rates drop.
HIGH VOLUME
Senders who need a pool of IPs and domains
The volume does not fit one IP and one domain. You need warm-up, flow distribution and backup addresses.
Metrics
Deliverability metrics
Measured from SMTP logs and mailbox provider postmasters
Delivery Rate
Share of emails accepted by recipients' mail servers
Inbox Rate
Share of emails that reached the inbox
Spam Complaints
Share of recipients who marked the email as spam
Gmail requires below 0.3%
Hard / Soft Bounce
Share of permanent and temporary rejections by SMTP codes
Pricing
Setup pricing
Setup
from $1,000
1-2 weeks
- Domain, IP and SMTP log audit
- SPF, DKIM, DMARC, PTR, BIMI
- FBL and List-Unsubscribe
- Gmail, Microsoft and other postmasters
- List segmentation
IP and domain pool
Negotiable
Depends on sending volume
- Dedicated IPs and sending domains
- Your own SMTP server
- Scheduled warm-up
- Flow split across addresses
Monitoring
Negotiable
Monthly retainer
- AI agent for reputation monitoring
- Handling domain blocklistings
- Telegram reports
- Monthly deliverability metrics
FAQ
Frequently asked questions
Why do emails go to spam?
The provider does not see SPF, DKIM and DMARC, the address is not warmed up, the IP or domain is on a blocklist, recipients complain or the list has not been cleaned for a long time. We find the cause during the audit from DNS records, SMTP logs and postmasters.
What are SPF, DKIM and DMARC?
SPF lists the servers allowed to send mail on behalf of the domain. DKIM signs the email with the domain key. DMARC tells the provider what to do with an email that fails SPF or DKIM and sends reports to the domain owner.
How long does domain and IP warm-up take?
It depends on the target sending volume. We build the warm-up schedule during the audit: volume grows day by day, the most active subscribers get emails first.
What if an IP or domain gets blocklisted?
The monitoring system detects the blocklisting, reduces the flow from the address and switches sending to a backup IP or domain. We find the cause from SMTP logs and recipient complaints.
Do I need my own SMTP server or is an ESP enough?
An ESP works while volume is small and the shared IP does not hurt delivery. Your own SMTP server and dedicated IPs are needed for large volumes and when you want to control sending reputation yourself.
Do you set up infrastructure for cold email?
We set up infrastructure for lists where recipients gave consent. Marketing emails without consent break anti-spam laws such as GDPR and CASL.
How much does email deliverability setup cost?
Setup starts at $1,000 and takes 1-2 weeks. The IP and domain pool and monitoring are priced by sending volume.
Let's talk
Emails going to spam?
Describe your volume and sending service. We reply within one business day.